Home > mobile, mobile advertising, Mobile Internet > Mobile Video Inventory Now Far Exceeds Demand

Mobile Video Inventory Now Far Exceeds Demand

22 aprile 2011 Lascia un commento Passa ai commenti

Contrary to popular belief, mobile video inventory is now far outstripping the demand from advertisers — and many players in the ecosystem have an incentive to present mobile inventory as being constrained. (BrightRoll noticed a similar dynamic as the online video advertising business matured.) Well, the jig is up.
Continue to read here this really interesting article from MediaPost

Categories: mobile, mobile advertising, Mobile Internet Etichette: ,
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