Rank your best friends
SocialMedia finds out information about your friendships by watching who you play games with on Facebook or MySpace, or who you otherwise communicate with using other applications on those networks. SocialMedia is in a good position to get this data because it serves ads on hundreds of applications, which in turn can access certain profile data of the people viewing the pages.
Till now, Facebook has used its own news feed to display advertising to users and is said to be working internally on using your friendship network to serve ads, but it hasn’t offered any feature with an explicit friend ranking like this. Myspace, in turn, offers what it calls hypertargeted ads, but it doesn’t go as far as tracking your friendships.
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