How Google Instant will impact Advertisers, good news for Google Competitors
How Google Instant Search Will Impact Advertisers by John Lynch (Abstract from SearchEngineNews.com)
Unfortunately for the advertiser, Google Instant means less opportunity in the long tail. With more advertisers competing in the same space, the auction prices for head terms will rise in both volume and price, at the expense of less expensive/less common search terms.
“..in My view, that could mean more opportunities for Bing to pick up those customer that don’t want increase too much their bid and decide to switch”
Display Advertising Views Have ‘Positive Impact’ on Consumer Behavior by Dan Yomtobian (Abstract from SearchEngineNews.com)
A recent study from comScore showed that U.S. Internet users are 49 percent more likely to visit an advertiser’s site if they have previously been exposed to display ads. “Display advertising, despite a lack of clicks, can have a significant positive impact on consumer behavior.”
“..still an evidence that marketers have to consider when planning an advertising campaign or reading its report…”