Trends for Facebook Ads Campaign & Cost per Fan
Webtrends has published a whitepaper that examine trends on more than 11,529 campaigns they served on Facebook. From their view comes a really interesting informations on how much does it cost win a fan and insights on how large advertising campaigns are run.
The cost of advertising on Facebook that encourages a user to become a “fan” on the brand’s Facebook page is $1.07 and reading the Whitepaper you can find relevant info like average CTR and something else.
Before you click out for the docs, take a look also at “The Most Successful Facebook Ads” that measures the Cost per Clicks and Click Through Rate for different categories of Ads.
From the Wall Street Journal: How Much Does A Facebook Fan Cost?
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