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Posts Tagged ‘3 screen advertising’

Game Consoles Edge Closer to Serving as Entertainment Hubs

That’s exactly what i need when explaining to our customers why the Microsoft Advertising strategy on 3 screens (Web,Mobile,XBox) is winning 🙂

Except play, What do users do with their Console?
Look at those interesting data from Nielsen to understand why the display that you were used to call “tv” is  quickly becoming a real entertainment hub

Read more about Xbox Usage, here – Read the full Nielsen news, click here

Xbox used for games only 60 percent of the time…what’s the rest? read here

20 novembre 2010 1 commento

Xbox used for games only 60 percent of the time.  40 percent of Xbox Live members in the U.S. are spending their time on the console on non-gaming activities. That includes things like …
Read more:
http://bit.ly/c70dx6
Via CNET News