Funny Ads

Funny ads are ever apprecciate and become quickly well known even when not strongly promoted by huge advertising investments. What’s the recipe for this success? not so easy to say but if there’s something that increase the interest that people put on an ads..for sure is sex. Look at these examples..

VolksWagen – Funny Commercial

Sex and the City, la rivincita maschile secondo Heineken

Tutti ricorderete la scena di Sex&theCity in cui la protagonista mostra alle amiche la sconfinata cabina armadio che il suo compagno le ha fatto realizzare come promessa d’amore…ecco, questa e’ la risposta in versione per uomini di quanto potrebbe desiderare un uomo…secondo Heineken ;D

Agenzia: TBWA\Neboko, Amsteram

Kids take fun seriously. So do we – Any give Breakfast

Kellogg’s present the connection between Coco Pops, verbal eloquence and football in “Any Given Breakfast”, a commercial developed in Italy and won a Gold award at the Epica Awards 2008.

Credits:

Any Given Minute was developed at Leo Burnett Milan, by creative directors Sergio Rodriguez and Enrico Dorizza, copywriter Paolo Guglielmoni, art director Alessia Casini, agency producer Ascanio Capparoni.
Filming was shot by Andrea Cecchi via Bedeschi Film, with producer Manuela Murelli, director of photography Federico Masiero and editor Luca Angeleri.

Source: TheInspirationRoom

Good Viral Ads – Ottimo esempio di Viral

I’ve found this interesting and very funny ads that invites to play Backgammon online on play65.com. It’s very funny and i’m sure also absolutely viral. Enjoy it 😉

Ads for Aliens – Doritos ads

A homemade commercial for Doritos created by two 25-year-olds for the princely sum of £6.50 will make history as perhaps the cheapest TV ad ever when it airs during TV’s Euro 2008 coverage of the Czech Republic v Turkey on Sunday night.

The 30-second ad was made by Matt Bowron and John Addis. Their concept won out over more than 900 entries in a competition to find a “consumer-generated” TV ad run by Doritos called “You make it, we play it”. Matt and John won 40.000 USD.

Mtv, the company i work for, ran a similar contest in Italy for Fonzies, a famous chips brand. We asked to users to draw a new pack and we received more than thousand work. Some of them seem to be made by professionals. Fonzies enjoyed so much this results that decided to show them during a special meeting held in Turin last month. In the past, we also ran several contests in which we asked to our users to produce a commercial for a company and some of them was so good that won the contest and has been transmitted on Tv.

Anyway, back to Doritos Commercial, even if i like contents generated by user, i’m not convinced that this is the right one to go on air during a such important Tv event like Euro 2008 but has been really ingenous promote it’s transmission to the space to obtain a better media coverage.

Funny Ads: Condoms do it Better

I was surfing the web searching for examples of funny ads to use into a Mtv sales meeting when i’ve found those commercials. 

watch them and tell me if you agree with me if i say that:

• are really funny
• let a positive mark in your mind because gave you a positive experience through a funny moment
• look forward in terms of viral communication

Honestly i think that it’s really curious that i’ve found 2 commercials and both are for condoms..

Question: don’t you think that probably condom industry, that tipically have an hard job to do to communicate avoiding risk of vulgarity etc., are really forward in terms of communication strategies?