StoryTelling shifts up the Brand perception..even for a Bank

The Storytelling is the best way to engage people. With this commercial I touched emotions, i breathed the sense of the true story they narrate and…felt the power of dreams that push people beyond difficulties of life

The final claim says: “for ordinary people with extraordinary dream”

Well done Ogilvy Taiwan, well done TC Bank Transport Co-operative Bank
http://www.youtube.com/watch?v=vksdBSVAM6g&feature=player_embedded#at=19